Case Study: Growing e-commerce brand expanding across MENA and global markets.
The Challenge:
Low organic visibility for product pages, high dependency on paid channels, and thin blog content with no coherent topical structure.
Our Approach:
- Performed a full technical & content audit and prioritized fixes by business impact.
- Built a keyword strategy mapped to purchase intent and seasonal opportunities.
- Reorganized the site architecture to surface commercial pages and created conversion-focused product content.
- Launched a content cluster program to build topical authority and executed targeted editorial outreach for high-value links.
The Outcome:
- Significantly improved visibility for top commercial keywords and steady month-over-month organic traffic growth.
- Organic sessions became a reliably growing source of qualified traffic and contributed to an increase in organic conversions.